of effort, hearts and disguises

Here are two more new spots starring our boys, courtesy of Movistar and Cruzcampo.

In the Movistar spot, which is titled “We will make as much as an effort as all of you,” the question “How to motivate stars who have already won everything?” is posed.  Therefore, Xabi Alonso, Pepe Reina, Andrés Iniesta, Juanfran Torres and Santi Cazorla are sent undercover, in disguise, to get up close and personal with the fans.

They get wigs, mustaches or beards, and in some cases glasses.  Santi ends up looking exactly like Mario of Super Mario (were they inspired by his Arsenal Christmas party outfit?), while Juanfran bears more than a passing resemblance to Luigi, complete with green hat and all.

Andrés is sent to work in the kitchen of Dabbawala restaurant in Madrid.  He’s introduced as “Carlos,” sent to work peeling potatoes, and told to put more of an effort into his work (jajaja!!).  He says it was impossible for him to keep up with the others.  Santi and Juanfran get employed by gardening company Évola, where they shovel dirt and wheel wheelbarrows around.  Pepe, as a father of four, shouldn’t have any trouble at preschool/day care center Cabás in Las Rozas, but says he would be unable to be that patient every single day.  Xabi ends up in nursing home Las Rozas as an orderly, and helps an elderly man to shave and do his physical therapy.

Xabi then says, “from here, we want to thank everyone whom, without knowing who we were, gave us the opportunity to experience something unique… the next challenge will be difficult.  But we promise from the bottom of our hearts to make as much as an effort as all of you do each day.”

Equal parts amusing and touching, no?

Cruzcampo’s ad is titled “Lend us your heart.”  In it, Koke Resurrección, Sergio Busquets, Sergio Ramos, Víctor Valdés and Javi Martínez are lamenting the fact that not many Spaniards will make it to Brazil for the World Cup.  Sergio Ramos shows the others a video sent by the team’s scouts, which show Brazilians promising to making La Roja lose focus, Busquets reads an article saying few Spaniards are expected in Brazil, and Javi says none of his friends and family are going.  They then come up with an alternative way for La Roja fans to show their support, by “lending their hearts.”  The boys then go around asking to “borrow” the RFEF escudo and star on the shirts (I like how Koke gets hit with a purse for his effort).  These will then be sewn together into a giant heart that will go with the team to Brazil, with the players promising to give their all and earn another star for the country in return.  There’s also a cameo from Aitor Busquets.

Cruzcampo promises those who actually cut out the escudo and send it to them that if Spain wins, they’ll send over a new shirt with the two stars.  Those not wanting to ruin their shirts can upload photos of their “hearts” instead.  So far, Cruzcampo has received about 1,400 “hearts.”

In other La Roja news, longtime equipment manager Damián García passed away on April 22 due to illness.  He had worked for the RFEF for 25 years, the last 15 of which was spent with the senior team.  This meant that he was part of the team that won the 2008, 2010 and 2012 titles.  DEP.

Iker, Álvaro Negredo and Pepe tweeted their condolences.

In “La Roja Por Dentro,” it was written that Iker, who had known Damián from the time he was 15, had given him the nickname “Tiriti” because he was a deejay on the weekends and was always humming “tirititititi.”

Pepe’s tweet says “thank you for that smile, those hugs, those moments… and for loving me like a son.  A piece of me has gone with you, Dami.  DEP.”


Posted on April 27, 2014, in campaigns, players, team and tagged , , , , , , , , , , , . Bookmark the permalink. 5 Comments.

  1. Both of those spots are lovely! The World Cup is so close! I am eagerly awaiting to hear the call ups and hope we have enough uninjured players by the end of this season!

  2. damnit if this didn’t make me cry!

  3. Hi Una!! Miss getting your regular updates on the SNT and RM, but se la vie. This was the last post that you had Sergio tagged in, so I’m posting this really funny article on him here, from the Guardian a few days ago: http://www.theguardian.com/football/blog/2015/may/01/sergio-ramos-real-madrid-charismatic <3 besos from London

  1. Pingback: La Roja ‘Nos esforzaremos como vosotros’ Movistar Commericial Released | Of Headbands and Heartbreak...

  2. Pingback: remaining optimistic | con la roja

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