if only I could have them as dinner guests
Xabi Alonso attended a presentation of La Gula del Norte’s Christmas campaign yesterday in Madrid. He and Carles Puyol star in the campaign, which will air starting on Dec. 8 until Christmas Eve or Three Kings’ Day, depending on its success. It’s also centered around the clásico, due to the two main protagonists and the slogan “many times the important things happen around good food.” In the ad, we have Xabi preparing his house and dinner, because he’s expecting a special guest – Puyi.
(I bet Xabi totally helps around the house with the cleaning and preparations in real life. We already know he cooks, one more way that he’s perfect.)
Xabi said he accepted to promote La Gula del Norte along with Puyol because “I have a special affection for the brand due to its relationship with my entire family. I’ve always consumed their products both here and when I was abroad, when I played in Liverpool. And it’s always good to sit down at a table to eat with a friend such as Puyol.” On the subject of Puyol, Xabi said, “Puyi and I get along very well, he’s a great guy, and what happens on the field is completely distinct from what happens here (indicating at the table, meaning off the field).” He also said that he likes the product itself, that he often uses it when he cooks, and that he likes to cook for his family and friends. According to Angulas Aguinaga’s (the company that makes the La Gula del Norte line and no relation to Javi (!!!), sadly) director of marketing, “the relationship with Xabi comes from way back, since the workshop of his father was next to that of Aguinaga in San Sebastián, and he saw how the company grew. We also sent Xabi gulas while he was playing in Liverpool.”
Meanwhile, Carles said via a taped video message as he wasn’t able to attend the presentation, “it’s a pleasure to collaborate with La Gula del Norte and Xabi, we had a great time at the table, laughing and remembering fun moments. I’m sorry I couldn’t be here, you’re missing out on a great chef. I often prepare pasta with La Gula del Norte before games, as it gives me a lot of strength.”
The set was made to look like Xabi’s house, complete with personal photos hanging on the walls. How adorable is little Xabi in a txapela?
I also love the bowl haircut!
Here’s the full making of video.
By the way, “angulas” are baby eels and the “La Gula del Norte” product is a less pricier alternative, as it consists of imitation baby eels.