everything begins all over again
Here is Adidas’ new campaign for La Roja, “El pasado no cuenta. Todo vuelve a empezar” (the past does not count, everything begins all over again). Despite the absence of Javi (!!!), bare chests and drops of sweat trickling down Xabi’s torso, I quite like the concept because it’s true, we can’t rest on our laurels and we have to go out fighting, because we are now the team that everyone wants to beat.
Adidas says this new shirt has a “simple and elegant” design that represents the “spirit of humility” of the world champions. The darker red color symbolizes a more mature and consolidated team. The “retro design” on the chest gives a “different touch” to the shirt, but without overshadowing the escudo and the estrella. Inside the neck is an inscription paying tribute to 1964 and 2008. Meanwhile, Iker will be wearing yellow; I like the red and yellow combination of course!
The video says:
Iker: no one came to welcome us back [Iker’s husky voice is sexy, no?]
Silva: we hadn’t created a new style of playing.
Xabi: we weren’t admired by the entire world.
Iker: we didn’t bring an entire country out onto the streets.
Villa: I wasn’t the top goalscorer.
Llorente: we didn’t know how to withstand the pressure.
VDB: we hadn’t changed our way of understanding football.
Xavi: I wasn’t the best player of the Eurocopa.
Llorente: we’re not a team [I like the players changing in the back].
Xavi: we’re not champions of Europe.
Villa: we’re not champions of the world.
The past doesn’t count. Everything begins all over again.