best campaign EVER
Got your attention? Good. The marketing people at Adidas are genius.* Check out their campaign to promote the new shirt of La Roja, which will be presented on Monday.
The players say, “this shirt is history.”
Take note, Gillette. This is how you use Xabi Alonso.
* though I wouldn’t mind if they told the players just to stand around with their shirts off. That would be an effective campaign as well.