in demand – Hugo Boss

Our boys are not only in demand as football players, but also as models.  Here we have Cesc Fàbregas, Xabi Alonso and David Villa modeling for Hugo Boss fragrances.  The campaign is titled “style beyond the game” (which is obviously why Iker was not chosen).  Xabi, the elegant one, will be the face of “Boss Bottled,” with Cesc as the chosen one to represent “Hugo Man,” while David epitomizes the values of “Boss in Motion White Edition.”

One question: why is David Villa not in a suit like the other two?

Can’t wait to smell these guys personally see more pictures!

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Posted on April 27, 2010, in campaigns and tagged , , , . Bookmark the permalink. 2 Comments.

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